From mood boards to complete brand identity. A structured, collaborative process where AI generates and you curate.
How it works
Brand exploration is a conversation between generation, curation, and gut reaction.
Produces parallel visual options from your brand story. Translates abstract feedback into concrete imagery.
Provides strategic framing. Stars winners, rejects misses, annotates direction. Knows the methodology.
Reacts with gut instinct. Votes on favorites, flags what feels wrong. No design expertise needed.
The methodology
Each phase builds on the last. Generate options, pick winners, refine, repeat.
Brand story intake. Geographic anchors, emotional tone, competitive landscape. AI generates mood boards that capture the feel.
Primary mark, wordmark, icon variations. Multiple directions explored in parallel, refined through selection.
Primary, secondary, accent colors. Dark and light mode palettes. Tested against real UI contexts.
Heading and body font pairings. Weight scales, tracking, size hierarchy. Applied to real content.
Buttons, cards, inputs, navigation. A complete design system ready for implementation. Exported as a brand pack.
Features
3-4 options generated simultaneously. Compare side-by-side in a real-time gallery.
Mark winners, reject misses, leave notes. Every decision is captured in the session timeline.
Share a review link. Customers vote and react without needing an account.
Auto-generated brand identity document with colors, fonts, logo files, and component specs.
Full history of every generation, vote, annotation, and refinement. See who did what.
Pick a winner and refine it. "v2's palette on v3's layout." AI handles the prompt engineering.